A great logo is more than a pretty picture. It is the face of your business.
1. Keep it simple
Simple logos are easier to recognize and easier to scale.
2. Make it work in one color
A strong logo still reads in black and white.
3. Choose the right style
Flat, vintage, minimalist. Pick a style that matches your brand.
4. Think about where it will live
Test your logo at very small and very large sizes.
5. Use a consistent color palette
Two or three colors are usually enough.
6. Pick readable fonts
Make sure letters stay legible at small sizes.
7. Leave breathing room
Whitespace makes your logo feel confident.
8. Make it timeless
A logo built on solid principles lasts for years.
9. Get feedback
If people cannot tell what it represents, simplify.
10. Start fast, then refine
Use PopTheLogo to generate dozens of ideas in minutes.